Betterfront is a dedicated investment technology company focused on the private capital markets. Their primary objective is to provide fund managers and institutional investors with powerful data analytics tools that streamline and enhance the fundraising and investment processes for private market funds. The company's core mission revolves around leveraging data and technology to unlock valuable insights that empower more intelligent and expedited investment decision-making. Given the substantial growth in assets under management (AuM) within the private equity and venture capital sectors, projected to reach $9 trillion by 2025, Betterfront is committed to building a platform that not only attracts investor capital but also fosters long-term relationships. Their platform encompasses essential CRM functionality, including contact management for LP engagement, a fundraising-focused pipeline to monitor LP interactions, and integrations with tools like Affinity, Streak, and Hubspot. While Betterfront primarily operates as a software provider, it allows customers to upload benchmark sources according to their preferences and benchmark performance using analytics.