How Did Contra become a 40 Million Unit Legacy?

Did you know that Contra’s character arc was inspired by '80s action films, like Rambo and Aliens?
Contra Timeline

Contra was the brainchild of a team at Konami, driven by game designers who envisioned a side-scrolling shooter that combined military grit with science fiction.

The game made its debut in arcades, captivating players with its cooperative play feature, a rarity at the time. Its success soon prompted a port to the Nintendo Entertainment System (NES) in 1988.

Cooperative type of play is the one where gamers engage in activities together, working collaboratively towards a common goal or shared outcome.

What was so special about Contra?:

  • Two-Player Simultaneous Gameplay: Contra was among the first games to offer a two-player cooperative mode, allowing friends to team up in real-time.
  • Run-and-Gun Style: The game’s fast-paced, horizontal scrolling gameplay set it apart from the slower, more methodical games of the era.

The term “Contra Code” (up, up, down, down, left, right, left, right, B, A) became a cultural phenomenon, symbolising secret hacks and cheats in popular culture.

Contra Graphics over the years, Source: Game List

Contra established many of the conventions seen in later action games, such as weapon upgrades and varied enemy types.

RISE and Legacy:

  • By the end of the 1980s, Contra had become a bestseller, with the series selling over 40 million units by 2021.
  • Following its arcade release, Contra’s NES port received widespread acclaim, becoming a must-have title. It helped cement the NES as the dominant home gaming console of its time.

Did you know that Contra code was also called Konami Code, which garnered the reputation of legendary hacks?, as the highest level of Contra game was unbeatable !

BUT the Ultimate Warrior Underestimated the Game

  • Technological Stagnation: As the gaming industry progressed from 2D to 3D in the late 1990s, Contra struggled to make the transition.
    Its attempts, such as “Contra: Legacy of War” and “C: The Contra Adventure,” did not resonate with fans or critics, primarily due to clunky mechanics.
  • Failure to Adapt: The late 1990s and early 2000s saw a shift towards more narrative-driven, immersive gaming experiences.
    Games like “Final Fantasy VII” and “The Legend of Zelda: Ocarina of Time” demonstrated that deep stories could be as compelling as action.
  • Increased Competition: The explosion of gaming platforms, including the rise of PC gaming and new consoles, brought a slew of competitors in the action genre.
    New entrants like “Halo” and “Call of Duty” offered not only advanced graphics but also rich multiplayer experiences, both locally and online, which diluted the unique selling proposition of Contra’s cooperative play.

5 hacks to build a 40 Million Units Legacy

  1. Embrace Technology:
    • Continuously innovate and adapt to new technologies. Contra’s struggle with the transition to 3D is a testament to this
    • Contrary Example: “Resident Evil” successfully transitioned from fixed-camera 3D to an over-the-shoulder view, revitalising the series with “Resident Evil 4,” which became a critical and commercial success.
  2. Evolve with Player feedback:
    • Understand and anticipate changes in what players seek from games, whether it’s gameplay depth, storytelling, or graphics.
    • Contrary Example: “The Witcher” series evolved from a relatively obscure RPG to a blockbuster franchise by expanding its world-building and narrative complexity.
  3. Maintain Core Values:
    • While it’s crucial to innovate, maintaining the core elements that fans love is equally important.
    • Contrary Example: Nintendo’s “The Legend of Zelda” series has consistently innovated while retaining core gameplay mechanics, ensuring that each new title feels fresh yet familiar.
  4. Diversification:
    • Explore various monetisation strategies to sustain profitability even when core product interest wanes.
    • Contrary Example: “Fortnite” has leveraged a free-to-play model supplemented by in-game purchases, creating a substantial revenue stream beyond initial sales.
  5. Build a Community:
    • Lesson: Engage with and foster a community. A strong community can provide feedback, sustain interest, and help market the game.
    • Contrary Example: Games like “Minecraft” have thrived by building robust communities that contribute mods, host servers, and share content, keeping the game relevant years after its release.
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