Did you know that 880 Million People worldwide go to bed without food everyday?

Launched in 2015 by Jamie Crummie and Chris Wilson, the concept for Too Good To Go was inspired by the significant food waste they witnessed while working in events in Australia. They saw an opportunity to address this through consumer behavior change.
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The founders created a platform to help businesses sell their surplus food at discounted prices to consumers, thereby preventing food waste and promoting sustainability.
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The app quickly gained traction in Europe, expanding into North America and saving millions of meals from going to waste.
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​Within 3.5 years of its launch, the company saved 29 million meals and avoided over 72,000 tonnes of greenhouse gas emissions.

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Unique Value of this Soonicorn:

1. Environmental Impact: The app provides a tangible solution to reduce greenhouse gas emissions and promote sustainable consumption habits.
2. Affordability: It offers consumers access to quality food at lower prices, thus addressing economic savings and food insecurity.
3. Community Engagement: Building a community of “waste warriors” has amplified the company’s impact and outreach.

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A Success Story Against All Odds

• Global Expansion: Successfully scaling operations across 17 countries, Too Good To Go has partnered with a wide range of businesses, from local eateries to large retail chains.
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• Impact Metrics: With over 230 million meals rescued globally, the company has made a significant environmental impact while engaging consumers actively in food waste reduction.
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• Logistical Efficiency: Developing robust systems and partnerships was crucial to manage logistics efficiently, ensuring timely pickup of food orders across various regions.
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Did you know that “Too Good to go” saves 250 million meals worldwide across 17 countries?

5 Strategies to Raise $58 Million for 229 Million Families

• Integration of Vision and Operations: Startups should articulate a clear vision and deeply integrate it into every aspect of their operations. Too Good To Go’s commitment to reducing food waste is reflected in how they engage with partners, design their platform, and interact with customers.
• Efficiency in Execution: The success of Too Good To Go stems from its ability to execute its business model efficiently. This includes the logistical management of food pickup and delivery, ensuring that surplus food reaches consumers before it goes to waste.
• Adaptive Business Model: Startups should be prepared to tailor their strategies to different markets, responding to local consumer behaviours and regulations, like the brand did across 17 countries.
• Impact Measurement: By quantifying the meals saved and the corresponding reduction in greenhouse gas emissions, Too Good To Go demonstrates the tangible impact of its operations.
• Building a Community Around the Mission: Too Good To Go has excelled in creating a community of users and businesses who are actively engaged in the mission of reducing food waste. This community-building aspect has not only expanded their operational reach but has also amplified their advocacy efforts.

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